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Hello to Customer Service goodbye 0845

Goodbye to 0844 / 0845 and hello 0330 and local rate

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Goodbye 0844, 0845 and 0871, should you embrace 03 numbers?


Will the imminent introduction of an EU Consumer Rights Directive on the 13th June 2014 signal the beginning of the end for 0844, 0845 and 0871 customer service numbers?


What you need to know


This directive demands that businesses using 0844, 0845 and 0871 non-geographic number types for customer support or complaint purposes must switch to basic rate numbers beginning 01, 02, or 03, or free numbers.


What should you do if this affects your business?


Firstly, check the directive guidance to see if your business type is affected.  Some business types and non-customer service lines are exempt.

Even if your business type isn’t listed in the directive today there’s a strong chance that it will be in the future or you may find customer dissatisfaction increasing and pressure mounting to make the change anyway.

Decide what number type you want to adopt.  See “Is 03 right for my business”.

Contact your telco and ask how they will support you through the transition.  Understand their solution and the associated costs – it could be an opportunity to review your inbound services and look for something more aligned to your current and future business needs. Many businesses today are looking to improve business continuity or achieve cost savings.

Should your organisation switch to 03 numbers?


01 and 02 prefixed numbers are very familiar to us all – referred to as local or geographic numbers.  They give a local service perception to customer service.


03 numbers were first introduced as non-geographic numbers charged at geographic rates in 2007 and are the closest equivalent of the 08 numbers you need to replace.


Movement away from 0844, 0845 and 0871 in order to comply with the directive is a given, but what are the benefits of moving to 03?


For the consumer, calls to 03 numbers cost no more than a national rate call to 01 or 02 numbers and revenue sharing is not allowed.  Consumers will need to be informed of this and this may take a little time.


Switching to 03 may be the simplest direct replacement. However, whether you adopt 01, 02 or 03, calls to any of these number types can be delivered to a single centralised call centre or dispersed teams of agents anywhere under your control by migrating to SIP-Trunking or through the adoption of a cloud-based number management solution. Such solutions bring greater flexibility, technology choice and resilience across all number types.


Fido.Net’s team of experienced engineers and management have been working in the internet industry since its inception in the UK back in 1992. Jon Morby, the founder and owner of Fido.Net originally started in IT as far back as 1982, and was one of the UK (and Europe’s) main importers of both email and echomail for the fidonet network of amateur bulletin boards, running the Internet gateway from 1985 through to 1994. Jon Morby - founder of Fido.Net. Although enjoying a successful career in Stock Broking working out of the Birmingham Stock Exchange, Jon felt the real future was in the Internet; and after some persuasion by Demon’s then Managing Director Cliff Stanford, Jon joined Demon Internet Ltd, initially responsible for their Birmingham Point of Presence (PoP) from 1993 to 1995 and then moving to London to supervise Demon’s growing technical support team. By the time Jon finally left Demon in January 2000 he was their Advanced Technologies Manager responsible for managing the development and implementation of the next generation systems which Scottish Telecom (now Thus PLC) and Demon would be rolling out over the next 3-5 years – a far cry from his original days running a support desk of 5 staff! Fido.Net’s senior staff have had a grounding in the Internet with the majority of them having worked for ISP’s such as Demon Internet, EasyNet and other main stream UK Service Providers, as well as some of the first large Internet Portals (including online trading experts The Interactive Investor, and the not so successful

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